Little Lincoln
Little Lincoln case study: what we built
Little Lincoln is a children’s role play café in Lincoln, with themed play areas and a café, open six days a week. It needed a website that made booking simple for busy parents and helped local families find it.
We designed and built the website, created a custom booking system so families can book sessions online six days a week, and handled the SEO and GDPR side too. The booking system also uses AI to turn bookings into financial forecasts, so the owners can see busy weeks coming and plan staff and stock ahead of time. When we checked in October 2026, Little Lincoln ranked first on Google UK for “role play cafe Lincoln” (see the search).
See how we approach website design, AI automation and website design in Lincoln.
WRKFLW has undertaken numerous pieces of work for us and has always been professional, fast, attentive and knowledgeable. We look forward to continuing working with WRKFLW well into the future.
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Little Lincoln is a children’s role play café in Lincoln, open six days a week, with themed play areas, a café menu and dedicated school and nursery visits.
What we did
- Designed and built a playful, family friendly website that shows parents exactly what a visit looks like.
- Built a custom booking system so families can reserve a session online, with accounts for returning visitors.
- Ran an ongoing SEO programme focused on the searches local parents actually make.
- Provided GDPR compliance consultancy covering customer accounts and booking data.
The result
Little Lincoln ranks first on Google for searches like “role play cafe Lincoln” and “kids play cafe Lincoln” (checked October 2026), and families can book a visit online in a few taps.
Task
Website build, custom booking system, SEO, GDPR compliance consultancy
The Smart Builder