Search engine optimisation for UK small businesses that want more calls and enquiries, not vanity rankings. Local SEO, technical fixes, content and links, run by one person and reported in plain English every month.
Free first call. No obligation. A reply within one working day.
Google’s own guidance is clear: it wants to show the most helpful, relevant result from a site it can trust. Most small business SEO comes down to four things.
Does the page clearly answer what someone searched for? Each main service and area you cover needs its own clear page, written for customers first.
Google looks for signs that real people with real experience are behind the site: named authors, reviews, case studies and mentions from other sites.
Fast pages, clean code, a sitemap and structured data help Google understand your site. Technical problems can quietly hold good content back.
For local searches, Google also weighs how close you are to the searcher and how well known you are locally, which is where your Business Profile and reviews come in.
Google explains this in its SEO Starter Guide. For local searches, see our local SEO service.
Every website we build starts with the SEO basics in place. Here are some of the sites we’ve built for small businesses. Read more about website design and SEO.
Little Lincoln is a children’s role play café in Lincoln, open six days a week, with themed play areas, a café menu and dedicated…
Guildford ENT is the private ear, nose and throat practice of consultant surgeon Mr San Sunkaraneni, seeing patients across Surrey, Hampshire and Sussex, with…
Celtic Country Arts makes handmade paracord dog collars, hand-woven to order in small batches and finished with an engraved screw-fit clasp and a keyring…
Prices vary widely, so it helps to know the typical ranges. These come from published 2026 UK pricing guides, including Rubik Digital and Whitehat SEO. Our prices sit just below the middle of the market.
| Type of SEO | Typical UK range |
|---|---|
| Technical upkeep only | £150 to £250 a month |
| Local SEO, one area | £250 to £1,200 a month |
| Full small business SEO | £500 to £2,500 a month |
| One-off SEO audit | £500 to £2,000 |
| With WRKFLW | Price |
|---|---|
| Local SEO | £549 a month |
| SEO growth | £899 a month |
| SEO audit | From £499, one-off |
| Website and SEO together | Quoted on a free call |
For one town or area
* Monthly, with a three month minimum to start.
For several areas or services
* Includes everything in Local SEO.
A one-off health check
* The audit fee comes off your first month if you go on to monthly SEO.
Not sure what you need yet? That’s what the free call is for. Book yours here.
You can do a lot yourself with free tools. We set these up for every SEO client, in your name, so the data is always yours.
Free from Google. Shows which searches you appear for, how often people click, and any problems Google finds on your site.
Good for: Every business with a website
Your free listing in Google Maps and local results. The single most important tool for local SEO.
Good for: Any business serving a local area
Microsoft’s free equivalent of Search Console. Bing results also feed some AI assistants.
Good for: Covering the searches Google doesn’t
Free speed and usability scores for any page, on mobile and desktop.
Good for: Checking how fast your site feels
Google’s own plain-English guide to how search works and what helps a site rank.
Good for: Understanding the basics yourself
You deal with one person, Michael, who has spent 15 years working with agencies on websites and search. We start with an audit, fix what matters most, then work through a clear monthly plan.
We check your site, Business Profile and competitors, then fix the biggest problems first, so you see progress early.
Each month you get a short, plain-English report: what we did, what changed and what’s next. No dashboards full of jargon.
Nobody can promise a number one spot on Google. We agree realistic goals, like more calls or enquiries, and measure those.
Your Business Profile, Search Console and website stay in your name. If you ever leave, everything stays with you.
Michael built my website from scratch and has supported my business ever since, from GDPR compliance to hosting and SEO. Nothing is ever too much trouble, and I couldn’t recommend him highly enough.
Rachel Scott
Lemon Drizzle Recruitment
WRKFLW has undertaken numerous pieces of work for us and has always been professional, fast, attentive and knowledgeable. We look forward to continuing working with WRKFLW well into the future.
Little Lincoln
Children’s role play café, Lincoln
The things small business owners ask us most about SEO. Anything else, just ask on your free call.
Published UK guides put local SEO at roughly £250 to £1,200 a month and full small business SEO at £500 to £2,500 a month. At WRKFLW, local SEO is £549 a month, SEO growth is £899 a month, and a one-off SEO audit starts from £499.
Quick technical and Business Profile fixes can help within weeks. Most small businesses see a clear change in enquiries over three to six months, depending on competition and how much work the site needs.
No, and you should be wary of anyone who does. Google decides rankings. We agree realistic goals, like more calls or enquiries from search, and report on those every month.
Local SEO focuses on searches with a place in them and the Google Maps results, through your Business Profile, reviews and location pages. Broader SEO targets searches anywhere in the UK and relies more on content and links.
Yes. Your Google Business Profile, Search Console, analytics and website all stay in your name. If you stop working with us, everything stays with you.
Yes. We start with an audit of your current site, then fix what’s holding it back. If the site has deeper problems, we’ll tell you honestly whether a rebuild would be cheaper.
Tell us a little about your business and where your time goes. Michael at WRKFLW will reply within one working day to arrange a free, no-pressure call. If we’re not the right fit, we’ll say so, and point you to someone who is.
Based in Newcastle upon Tyne. Working with small businesses across the North East and the UK.
Little Lincoln is a children’s role play café in Lincoln, open six days a week, with themed play areas, a café menu and dedicated…
Strategy
Make it easy for local families to find, plan and book a visit
Design
Custom WordPress website and booking system
Client
Little Lincoln
Guildford ENT is the private ear, nose and throat practice of consultant surgeon Mr San Sunkaraneni, seeing patients across Surrey, Hampshire and Sussex, with…
Strategy
Clear, trustworthy information for patients
Design
Custom WordPress website
Client
Guildford ENT
Celtic Country Arts makes handmade paracord dog collars, hand-woven to order in small batches and finished with an engraved screw-fit clasp and a keyring…
Strategy
Let the handmade quality sell the collars
Design
Custom WordPress online shop
Client
Celtic Country Arts