Our local SEO services help you get found when people nearby search for what you do. We manage your Google Business Profile, reviews, citations and location pages, so you show up in the map results and local searches that bring in calls.
Free first call. No obligation. A reply within one working day.
Google says local results are based mainly on three things: relevance, distance and prominence. Local SEO works on the two you can influence, and makes the most of the third.
How well your profile and website match the search. The right primary category, a clear list of services and a page for each matter most.
How far you are from the person searching. You can’t move your business, but an accurate service area and location pages help you show up across the areas you cover.
How well known you are. Google looks at reviews, links, mentions and articles about you. Steady, genuine reviews are the quickest win for most small businesses.
Your name, address and phone number should match everywhere they appear. Mismatched listings confuse Google and customers alike.
Read Google’s own guide to how local results are ranked, or see our full SEO services.
From a café booking system in Lincoln to a specialist clinic in Guildford, every site we build is set up for local search from day one.
Little Lincoln is a children’s role play café in Lincoln, open six days a week, with themed play areas, a café menu and dedicated…
Guildford ENT is the private ear, nose and throat practice of consultant surgeon Mr San Sunkaraneni, seeing patients across Surrey, Hampshire and Sussex, with…
Celtic Country Arts makes handmade paracord dog collars, hand-woven to order in small batches and finished with an engraved screw-fit clasp and a keyring…
Published 2026 UK pricing guides from Dotwall, Whitehat SEO and Rubik Digital put local SEO for one area somewhere between £250 and £1,200 a month for most small businesses.
| Type of local SEO | Typical UK range |
|---|---|
| Business Profile set-up only | Often a one-off fee |
| Local SEO, one area | £250 to £1,200 a month |
| Local SEO, several areas | £800 to £2,500 a month |
| With WRKFLW | Price |
|---|---|
| Local SEO | £549 a month |
| SEO growth, several areas | £899 a month |
| SEO audit | From £499, one-off |
For one town or area
* Monthly, with a three month minimum to start.
For several areas or services
* Includes everything in Local SEO.
A one-off health check
* The audit fee comes off your first month if you go on to monthly SEO.
Not sure what you need yet? That’s what the free call is for. Book yours here.
These are free, and every local business should claim them. We set them up in your name so you always keep control.
Your free listing in Google Maps and local results. Categories, service areas, photos and reviews all live here.
Good for: Any business serving a local area
Google’s own explanation of how relevance, distance and prominence decide the local results.
Good for: Understanding the map pack
Microsoft’s free business listing, used by Bing Maps and some AI assistants.
Good for: Covering the searches Google doesn’t
Free control of how your business appears in Apple Maps, used by every iPhone.
Good for: Being found on iPhones
Shows which local searches you appear for and how often people click through.
Good for: Measuring what’s working
You deal with one person, Michael, from the first audit onwards. We fix your Business Profile and listings first, then build steady progress each month with reviews, local pages and links.
We check your site, Business Profile and competitors, then fix the biggest problems first, so you see progress early.
Each month you get a short, plain-English report: what we did, what changed and what’s next. No dashboards full of jargon.
Nobody can promise a number one spot on Google. We agree realistic goals, like more calls or enquiries, and measure those.
Your Business Profile, Search Console and website stay in your name. If you ever leave, everything stays with you.
Michael built my website from scratch and has supported my business ever since, from GDPR compliance to hosting and SEO. Nothing is ever too much trouble, and I couldn’t recommend him highly enough.
Rachel Scott
Lemon Drizzle Recruitment
WRKFLW has undertaken numerous pieces of work for us and has always been professional, fast, attentive and knowledgeable. We look forward to continuing working with WRKFLW well into the future.
Little Lincoln
Children’s role play café, Lincoln
The things small business owners ask us most about local SEO. Anything else, just ask on your free call.
Local SEO is the work that helps a business show up when people nearby search for what it does, especially in the Google Maps results. It covers your Google Business Profile, reviews, directory listings and the location pages on your website.
Published UK guides put local SEO for one area at roughly £250 to £1,200 a month. At WRKFLW, local SEO is £549 a month, with a one-off SEO audit from £499.
Fixing your Business Profile and listings can help within a few weeks. Steady gains from reviews, local pages and links usually show over three to six months.
You can appear in the normal search results for other towns with good location pages, but the map results favour businesses close to the searcher. We’ll be honest about what’s realistic for each area.
A Business Profile on its own can bring in some calls, but a fast website with clear service and location pages makes a big difference, and gives Google more reasons to trust you.
Ask every happy customer, at the right moment, with a direct link. We set up a simple routine, by text or email, that makes asking quick and easy.
Tell us a little about your business and where your time goes. Michael at WRKFLW will reply within one working day to arrange a free, no-pressure call. If we’re not the right fit, we’ll say so, and point you to someone who is.
Based in Newcastle upon Tyne. Working with small businesses across the North East and the UK.
Little Lincoln is a children’s role play café in Lincoln, open six days a week, with themed play areas, a café menu and dedicated…
Strategy
Make it easy for local families to find, plan and book a visit
Design
Custom WordPress website and booking system
Client
Little Lincoln
Guildford ENT is the private ear, nose and throat practice of consultant surgeon Mr San Sunkaraneni, seeing patients across Surrey, Hampshire and Sussex, with…
Strategy
Clear, trustworthy information for patients
Design
Custom WordPress website
Client
Guildford ENT
Celtic Country Arts makes handmade paracord dog collars, hand-woven to order in small batches and finished with an engraved screw-fit clasp and a keyring…
Strategy
Let the handmade quality sell the collars
Design
Custom WordPress online shop
Client
Celtic Country Arts